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The Humble Shuffle - Website Redesign & Realignment
Project type
Website Redesign and Realignment
Date
2025
Location
Sydney
A thoughtful website redesign undertaken for The Humble Shuffle, supporting a growing, values-led brand through a period of evolution and refinement. The focus of this project was on realigning the website with the business’s current direction — bringing greater clarity, cohesion, and confidence to its online presence.
The redesign centred on restructuring content, refining visual hierarchy, and improving overall user flow, ensuring the site feels intentional, grounded, and easier to navigate. Care was taken to honour the essence of the brand while strengthening how its offerings are communicated and experienced online.
The result is a refreshed digital presence that feels more aligned with where the business is now; supporting growth, clarity, and connection with its audience with support to launch live website.